• To reach out to new customers and food model collectors.
• To provide good service to customers every time, and working with them in an open and collaborative manner.
• To produce and sell high-quality and realistic plastic food models of both Asian and Western cuisines.
• To produce and sell customised actual size and miniature plastic food models of new cuisines, especially food & beverages from Singapore.
• To promote Singapore Food Culture to Singaporeans and Foreigners using plastic food models.